evoking through
empathy design.
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[ Let's start this page with me ]
evoking through
empathy design.
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[ Let's start this page with me ]
evoking through
empathy design.
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[ Let's start this page with me ]
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[
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Growing up in India shaped the way I notice contrast, detail, movement, and emotion in everyday life. I was drawn to creative work early on, but I became most interested in design when I realized it could connect imagination with practical impact.
At California College of the Arts, I learned to approach design as a way of thinking, not just making. It became a practice of asking better questions, understanding people more deeply, and turning complexity into something clear.
Now, I work across product design, research, and strategy to create digital experiences that balance human needs with business goals.
Sarah Zaheer,
2021
[
Speaker
Speaking,
Mentorship
& Community.
Speaking,
Mentorship
& Community.
I care about design communities because they make room for people to learn, question, and grow together. Through speaking, mentorship, and judging, I’ve supported designers across accessibility, AI, storytelling, and career growth.
My community work includes facilitating Amazon Conflux sessions with 2,100+ participants, mentoring at FLUI Design Hackathon, judging and mentoring for AmazonNext x CodePath, and returning to California College of the Arts as an alumni guest speaker on design pathways and AI.
In 2026, I’ll be speaking at EPIC, continuing the conversation around design, research, and more thoughtful technology experiences.
I care about design communities because they make room for people to learn, question, and grow together. Through speaking, mentorship, and judging, I’ve supported designers across accessibility, AI, storytelling, and career growth.
My community work includes facilitating Amazon Conflux sessions with 2,100+ participants, mentoring at FLUI Design Hackathon, judging and mentoring for AmazonNext x CodePath, and returning to California College of the Arts as an alumni guest speaker on design pathways and AI.
In 2026, I’ll be speaking at EPIC, continuing the conversation around design, research, and more thoughtful technology experiences.
My Experience
Work Experience
Amazon | UX Designer II | Vancouver, BC, CA & Seattle, WA, USA | 2023 – Present
W/001
Details:
[ 1.1
Led design strategy for Amazon's highest-revenue retail events - Prime Day, Prime Big Deal Day, and Black Friday/Cyber Monday - driving one of the largest sales days in Amazon history with $5.6B in net ordered sales (+10.5% growth globally year-over-year).
[ 1.2
Drove the consolidation and evolution of Amazon's homepage experience by collaborating across partner teams to deliver a cohesive and scalable design system.
[ 1.3
Produced slot guidance, wireframes, and high-fidelity mockups to improve usability and ensure a seamless customer experience during high-traffic events.
[ 1.4
Built an automated wireframe generator using Kiro, accelerating design iteration across highvelocity events.
Amazon | UX Designer I | Seattle, WA, USA | 2021 – 2023
W/002
Details:
[ 2.1
Sole designer on the Onsite Publishing team, delivering four projects, two experiments, and the Search Widget.
[ 2.2
Launched the Search Widget, surfacing editorial content in Amazon Search; drove +$6.8M in revenue and a ~10% increase in click-through rate.
[ 2.3
Envisioned and prototyped future experiences for the Onsite Publishing contextual feed, delivering a bold design vision praised by leadership.
Amazon | UX Design Intern | Seattle, WA, USA | 2020
Amazon | UX Design Intern
| Seattle, WA, USA | 2020
W/003
Details:
[ 3.1
Designed conceptual work for #FoundItOnAmazon's Search & Filter experience, contributing ideas that secured funding to bring the concept to life.
[ 3.2
Designed and launched the Unified Feed for desktop and mobile in 5 months, improving consistency across platforms.
Google | CCA Fellow - Digital Wellbeing | San Francisco, CA, USA | 2019 – 2020
W/004
Details:
[ 4.1
Prototyped solutions to reduce digital fatigue and improve focus by addressing notification overload.
[ 4.2
Applied behavioural design, cognitive psychology, and persuasive technology to create healthier tech use patterns.
[ 4.3
Leveraged data-driven design to validate impact on productivity and focus.
The San Francisco School | Sustainability Advisor & CCA Fellow | San Francisco, CA, USA | 2019
W/005
Details:
[ 5.1
Designed 10 weekly interactive art and design projects for preschool students, creating accessible, child-friendly materials to communicate sustainability concepts.
[ 5.2
Developed a strategic design roadmap for the school's eco practices, producing visual systems and interfaces that transformed students into active environmental stewards - driving lasting behaviour.
Awards for digital
innovation
Awards for digital
innovation
Awards for digital innovation
Awards
[
HONORS & AWARDS
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
©2026 | Sarah Zaheer
R
TIME:
PST
evoking through
empathy design.
SCROLL DOWN
[ Let's start this page with me ]
evoking through
empathy design.
SCROLL DOWN
[ Let's start this page with me ]
evoking through
empathy design.
SCROLL DOWN
[ Let's start this page with me ]
“
“
[
Scroll
Growing up in India shaped the way I notice contrast, detail, movement, and emotion in everyday life. I was drawn to creative work early on, but I became most interested in design when I realized it could connect imagination with practical impact.
At California College of the Arts, I learned to approach design as a way of thinking, not just making. It became a practice of asking better questions, understanding people more deeply, and turning complexity into something clear.
Now, I work across product design, research, and strategy to create digital experiences that balance human needs with business goals.
Sarah Zaheer,
2021
[
Speaker
Speaking,
Mentorship
& Community.
Speaking,
Mentorship
& Community.
I care about design communities because they make room for people to learn, question, and grow together. Through speaking, mentorship, and judging, I’ve supported designers across accessibility, AI, storytelling, and career growth.
My community work includes facilitating Amazon Conflux sessions with 2,100+ participants, mentoring at FLUI Design Hackathon, judging and mentoring for AmazonNext x CodePath, and returning to California College of the Arts as an alumni guest speaker on design pathways and AI.
In 2026, I’ll be speaking at EPIC, continuing the conversation around design, research, and more thoughtful technology experiences.
I care about design communities because they make room for people to learn, question, and grow together. Through speaking, mentorship, and judging, I’ve supported designers across accessibility, AI, storytelling, and career growth.
My community work includes facilitating Amazon Conflux sessions with 2,100+ participants, mentoring at FLUI Design Hackathon, judging and mentoring for AmazonNext x CodePath, and returning to California College of the Arts as an alumni guest speaker on design pathways and AI.
In 2026, I’ll be speaking at EPIC, continuing the conversation around design, research, and more thoughtful technology experiences.
My Experience
Work Experience
Amazon | UX Designer II | Vancouver, BC, CA & Seattle, WA, USA | 2023 – Present
W/001
Details:
[ 1.1
Led design strategy for Amazon's highest-revenue retail events - Prime Day, Prime Big Deal Day, and Black Friday/Cyber Monday - driving one of the largest sales days in Amazon history with $5.6B in net ordered sales (+10.5% growth globally year-over-year).
[ 1.2
Drove the consolidation and evolution of Amazon's homepage experience by collaborating across partner teams to deliver a cohesive and scalable design system.
[ 1.3
Produced slot guidance, wireframes, and high-fidelity mockups to improve usability and ensure a seamless customer experience during high-traffic events.
[ 1.4
Built an automated wireframe generator using Kiro, accelerating design iteration across highvelocity events.
Amazon | UX Designer I | Seattle, WA, USA | 2021 – 2023
W/002
Details:
[ 2.1
Sole designer on the Onsite Publishing team, delivering four projects, two experiments, and the Search Widget.
[ 2.2
Launched the Search Widget, surfacing editorial content in Amazon Search; drove +$6.8M in revenue and a ~10% increase in click-through rate.
[ 2.3
Envisioned and prototyped future experiences for the Onsite Publishing contextual feed, delivering a bold design vision praised by leadership.
Amazon | UX Design Intern | Seattle, WA, USA | 2020
Amazon | UX Design Intern
| Seattle, WA, USA | 2020
W/003
Details:
[ 3.1
Designed conceptual work for #FoundItOnAmazon's Search & Filter experience, contributing ideas that secured funding to bring the concept to life.
[ 3.2
Designed and launched the Unified Feed for desktop and mobile in 5 months, improving consistency across platforms.
Google | CCA Fellow - Digital Wellbeing | San Francisco, CA, USA | 2019 – 2020
W/004
Details:
[ 4.1
Prototyped solutions to reduce digital fatigue and improve focus by addressing notification overload.
[ 4.2
Applied behavioural design, cognitive psychology, and persuasive technology to create healthier tech use patterns.
[ 4.3
Leveraged data-driven design to validate impact on productivity and focus.
The San Francisco School | Sustainability Advisor & CCA Fellow | San Francisco, CA, USA | 2019
W/005
Details:
[ 5.1
Designed 10 weekly interactive art and design projects for preschool students, creating accessible, child-friendly materials to communicate sustainability concepts.
[ 5.2
Developed a strategic design roadmap for the school's eco practices, producing visual systems and interfaces that transformed students into active environmental stewards - driving lasting behaviour.
Awards for digital
innovation
Awards for digital
innovation
Awards for digital innovation
Awards
[
HONORS & AWARDS
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
©2026 | Sarah Zaheer
R
TIME:
PST
evoking through
empathy design.
SCROLL DOWN
[ Let's start this page with me ]
evoking through
empathy design.
SCROLL DOWN
[ Let's start this page with me ]
evoking through
empathy design.
SCROLL DOWN
[ Let's start this page with me ]
“
“
[
Scroll
Growing up in India shaped the way I notice contrast, detail, movement, and emotion in everyday life. I was drawn to creative work early on, but I became most interested in design when I realized it could connect imagination with practical impact.
At California College of the Arts, I learned to approach design as a way of thinking, not just making. It became a practice of asking better questions, understanding people more deeply, and turning complexity into something clear.
Now, I work across product design, research, and strategy to create digital experiences that balance human needs with business goals.
Sarah Zaheer,
2021
[
Speaker
Speaking,
Mentorship
& Community.
Speaking,
Mentorship
& Community.
I care about design communities because they make room for people to learn, question, and grow together. Through speaking, mentorship, and judging, I’ve supported designers across accessibility, AI, storytelling, and career growth.
My community work includes facilitating Amazon Conflux sessions with 2,100+ participants, mentoring at FLUI Design Hackathon, judging and mentoring for AmazonNext x CodePath, and returning to California College of the Arts as an alumni guest speaker on design pathways and AI.
In 2026, I’ll be speaking at EPIC, continuing the conversation around design, research, and more thoughtful technology experiences.
I care about design communities because they make room for people to learn, question, and grow together. Through speaking, mentorship, and judging, I’ve supported designers across accessibility, AI, storytelling, and career growth.
My community work includes facilitating Amazon Conflux sessions with 2,100+ participants, mentoring at FLUI Design Hackathon, judging and mentoring for AmazonNext x CodePath, and returning to California College of the Arts as an alumni guest speaker on design pathways and AI.
In 2026, I’ll be speaking at EPIC, continuing the conversation around design, research, and more thoughtful technology experiences.
My Experience
Work Experience
Amazon | UX Designer II | Vancouver, BC, CA & Seattle, WA, USA | 2023 – Present
W/001
Details:
[ 1.1
Led design strategy for Amazon's highest-revenue retail events - Prime Day, Prime Big Deal Day, and Black Friday/Cyber Monday - driving one of the largest sales days in Amazon history with $5.6B in net ordered sales (+10.5% growth globally year-over-year).
[ 1.2
Drove the consolidation and evolution of Amazon's homepage experience by collaborating across partner teams to deliver a cohesive and scalable design system.
[ 1.3
Produced slot guidance, wireframes, and high-fidelity mockups to improve usability and ensure a seamless customer experience during high-traffic events.
[ 1.4
Built an automated wireframe generator using Kiro, accelerating design iteration across highvelocity events.
Amazon | UX Designer I | Seattle, WA, USA | 2021 – 2023
W/002
Details:
[ 2.1
Sole designer on the Onsite Publishing team, delivering four projects, two experiments, and the Search Widget.
[ 2.2
Launched the Search Widget, surfacing editorial content in Amazon Search; drove +$6.8M in revenue and a ~10% increase in click-through rate.
[ 2.3
Envisioned and prototyped future experiences for the Onsite Publishing contextual feed, delivering a bold design vision praised by leadership.
Amazon | UX Design Intern | Seattle, WA, USA | 2020
Amazon | UX Design Intern
| Seattle, WA, USA | 2020
W/003
Details:
[ 3.1
Designed conceptual work for #FoundItOnAmazon's Search & Filter experience, contributing ideas that secured funding to bring the concept to life.
[ 3.2
Designed and launched the Unified Feed for desktop and mobile in 5 months, improving consistency across platforms.
Google | CCA Fellow - Digital Wellbeing | San Francisco, CA, USA | 2019 – 2020
W/004
Details:
[ 4.1
Prototyped solutions to reduce digital fatigue and improve focus by addressing notification overload.
[ 4.2
Applied behavioural design, cognitive psychology, and persuasive technology to create healthier tech use patterns.
[ 4.3
Leveraged data-driven design to validate impact on productivity and focus.
The San Francisco School | Sustainability Advisor & CCA Fellow | San Francisco, CA, USA | 2019
W/005
Details:
[ 5.1
Designed 10 weekly interactive art and design projects for preschool students, creating accessible, child-friendly materials to communicate sustainability concepts.
[ 5.2
Developed a strategic design roadmap for the school's eco practices, producing visual systems and interfaces that transformed students into active environmental stewards - driving lasting behaviour.
Awards for digital
innovation
Awards for digital
innovation
Awards for digital innovation
Awards
[
HONORS & AWARDS
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/001
MUSE International Design Awards, Silver Winner
International Awards Associate, 2025
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/002
Creative Achievement Award, Recipient of $80,000 grant
California College of the Arts, 2017
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/003
President, Art Club, DPS R.K. Puram
Delhi Public School, India, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/004
Qualification, Satriya Sangeet Kala Parishad National Art Exam
Satriya Sangeet Kala Parishad, 2016
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/005
Second Prize, National Comic & Cartoon Art Competition
UNESCO, India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
A/006
Second Prize, “Water Forever” National Painting Competition
Institution of Engineers India, 2015
©2026 | Sarah Zaheer
R
TIME:
PST
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